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Summary
Seasoned and accomplished professional with extensive experience in streamlining sale operations, identifying business development opportunities, developing sale strategies, key accounts management, managing executive relations, and delivering quality leadership and guidance.
· Credible history of developing strategic initiatives and proposals, while executing multi-channel direct response strategies to increase sales and revenue.
· Stellar record in evaluating performances, identifying gaps, and ensuring continuous process improvement.
· Sophisticated leader with stellar record of success delivering efficient leadership and support with keen focus on building top performing teams.
· Expertise in General Trade (GT), local modern trade (LMT), international modern trade (IMT), product inductions, and contract negotiations.
· Adept at finding new prospective clients, leading sales / marketing initiatives, and developing sales partnerships while driving key performance indicators.
· Demonstrated success enhancing business positioning and achieving growth by developing integrated sales strategies, and refining company’s standard practices and long-term organizational goals.
· Articulate and refined communicator with strong problem solving skills; adept at building consensus across multiple organizational levels to achieve audit goals/objectives.
Experience
Area Sales Manager
Area Sales Manager (Faisalabad & Sargodha)
Faisalabad & Sargodha Faisalabad & Sargodha
• Prepare monthly sales forecast for Given Area.• Plan quarterly sales targets for individual Supervisor in line with annual sales plan• Suggest annual trade offer plan in line with economic environment, competitors expected trade offers, and marketing plans.• Executing the monthly trade offer plan in line with annual trade offer plan, marketing activities, and business environment.
Territory Sales Manager (Faisalabad Modren Trade and USC )
(Assigned Area Faisalabad Modren Trade and USD
• Implement territory sales/marketing strategies to accomplish sales targets and increase revenue.
• Evaluate sales performance according to KPIs.
• Identify sales/growth opportunities and analyse data to find most efficient sales methods.
• Present products and services to prospective customers and participate in industry or promotional events (e.g. trade shows) to cultivate customer relationships.
Key Accounts Sales Executive
(Assigned Area Sargodha , Jhang, Jarnwala, TT Sing, Gojra , With FSD
• Analysed market needs, developed account strategies, increased accounts revenue, and identified business opportunities adhering to given budget structure.
• Prepared a sale plan including forecast based on the targeted segment by aligning to company goal.
• Executed growth focus strategy to acquire new customers with ambition/passion to achieve high result in order to maximize revenue/profit.
• Identified potential customers based on the assigned segment to penetrate the market to meet Sale goal & target through consulting and offering solutions to customers.
• Increased customer loyalty by building professional relation and network with new/existing customers to expand business.
• Provide market updates and customer feedback to higher authorities for market analysis and product development.
• Maintain professional working attitudes that maintain and promote the company's core values.
SubD Supervisor (TM) Faisalabad Out Station
(Assiged Area Jhumra,Satiana,Pensra and Saddar
• Ensured geographic expansion, built infra-structure, enhanced trade coverage, identified growth opportunities and review the business plans to achieve designated organizational goals.
• Delivered volume and value targets at individual distributor level.
• Managed distribution with respect to volume, value, trade segmentation, SRs and suppliers’ routes with optimal visit frequencies, monthly golden store execution plan, distributor inventory management and hiring of distributers and sub-D sales reps.
• Developed business in the designated towns by capitalizing on the strengths and improving upon the opportunities.
• Enhanced store visibility and improved the volume share by assigning golden store targets, town wise
• Achieved 100% golden store target plan execution and activation with a replanted route riding with SRs at all distributors.
• Kept an eye on competition and report any publically available information on competition activities to the line manager on an official forum (sent direct emails to the managers with picture of the field visit / customer site).
Business Development Executive
Assigned area (Jhumra, Khurnwala, Satiana, Pensra, Saddar, Gojra , Samundri, Jarnwala)
• Recognised and secured business opportunities; coordinated business generation activities; implemented customized targeted sales strategies to achieve organizational goals.
• Utilized in-depth knowledge to manage stock and Demand Base Replenishments along with fostering and nurturing business relationships with current and potential clients.
• Orchestrate overall business development and account management activities/operations for achieving designated business development goals.
• Collaborated with sales and leadership to secure, retain, and grow accounts.
• Created informative presentations; presented and delivered information to potential clients.
• Collaborated with management on sales goals, planning, and forecasting; maintaining short- and long-term business development plans.
